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Saturday, July 25, 2009

Businesses are Turning to Blogging

The entrepreneurs and the companies are now realizing that blog are very useful for helping them to increase online sales and profit. Blog is easy to create and flexible. It offers a few significant benefits to most of the businesses whether they are online or offline based.

  • It is a low-cost solution to communicating with your potential and existing customers for long term without needed to redesign your existing e-commerce website.
  • You can keep people up-to-date on what is happening on your business or company. You can post announcement of new product or brand launch. There is no cost associated for posting announcement and the readers and customers will know about your new product or brand in short time period.
  • Your blog content, information and articles can be distributed through feed networks which enable you to reach a larger target market.
  • An excellent way to share your individual expertise and knowledge with thousands of people.
  • A simple and fast way to start publishing content on the Internet.
Making your blog well known by many people will take some time and consistent marketing effort; and getting high search engine rankings is important to your blog’s success.

With Blog, companies and e-entrepreneurs can reach out to their targeted prospects directly through news update and contest events, and the ‘real-time’ insight can be the main reason why the potential and existing customers stay in touch.

A blog can help your business:

• Answer the questions of your targeted prospects
• Hold contests
• Launch a promotion campaign or offer discount coupons online
• Share the latest information that your prospects interested and post product releases
• Start a photo showcase
• Gathering customers feedbacks and suggestions
• Respond to customers feedbacks and suggestions
• Establish good relationship with your target prospects

A blog can also be a helpful resource for employees. It may be set up on a company intranet or server to share a newsletter, publish daily posts focusing on a particular topic, or provide the resources and tools the employees need for the day-to-day business operation.

Blogs is a great tool for you to create a strong community and build traffic; the cost of generating traffic from search engine marketing and traditional direct mail can lead to thousands of dollars in marketing expenses.

By posting useful and interesting content on a regular basis on your business blog you can build up a community of readers where the readers will be loyal to you and come back often to your blog for new post.

As blog publishes fresh content frequently, it will get the attention of search engines because search engines like fresh content. Also a frequently updated blog is easier to attract backlinks which can help your blog reaches to the top in search engines. If the search engines rank you high, they will start sending potential buyers to your blog and help you grow your customer base.

The readers choose to subscribe to your blog feeds and newsletters because they like your blog, so your business can reduce at least some of the cost of trying to solicit customers, the ‘old-fashioned way.’

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Get Backlinks While Selling on the Internet

Backlinks are also known as incoming links. They are the links from other websites that point to your website. The more relevant backlinks you can obtain, the higher your website rankings can possibly be in Google and other search engines. When you reach top on Google, you'll receive a lot of free targeted traffic that will generate a consistent income for you.

What better than selling a product or service online and also gaining a backlink from it? You market your product or service from time to time and your backlink increase gradually without extra effort. This is the advantage you will enjoy when you set up your own affiliate marketing program to promote your product. People will join your affiliate program and place a link in their website pointing to your site for earning affiliate commission.

Affiliate program is a powerful way to increase free and quality backlinks. But, you shouldn't start an affiliate program specifically to gain backlinks. It wouldn't work that way. You need to have a quality product or service targeted to a niche market and offer a fairy high percentage of sale commission to your affiliates. Then only your affiliate program can attract affiliates to sign up and help you market your product. Most affiliates use website to promote your product. They will place your link on their site which means free backlink to you.

Also, try to provide as many quality marketing tools and resource as possible to help your affiliates make money. This can keep them happy and more willing to help you market your product. So your main focus should be on building your affiliate program and not the associated backlinks. A quality and long-lasting affiliate program that focuses on helping affiliates generate sales will increase your backlinks steadily from time to time. And you can expect to see your site getting higher and higher in the search engines. Once your site has ranked top for the keywords you targeted, the online profits that flow in will be even greater.

There are several options for establishing an affiliate program. The cheapest way probably is by using software like Fusion Quest to set up an affiliate program of your own. The software will plug into your existing website and allow you to manage everything thing yourself. The installation process can be complicated, so you may need to hire someone through freelancing website to help you out.

Another way of establishing an affiliate program is by joining an affiliate networks such as CJ.com as a merchant. Affiliate networks will provide everything you need for starting your own affiliate program. This is the easiest way to get your affiliate program launched and quickest way to get affiliates to help you market your product and give free backlinks to you. However, the cost for this option is very high for long-term as you need to keep paying to keep the program running.

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Make Money by Socialising in Craigslist

Do you know that craigslist.org has discussion forums that cover a wide range of topics and categories? These discussion forums can help you make money online. By participating to these forums, you will have the opportunity to market your business to your new Internet friends in Craigslist. It will be even better if many of these Internet friends are living in the same area with you. There is a good chance they will become your business partners and buyers as well as your online friends.

How do you make money while socializing in Craigslist? People are more likely to purchase from someone they know or they can trust. So by getting into the online community of Craigslist.org and actively participate in discussion, a lot of the community members will know about you and this is pretty helpful for increasing your online business sale.

For instance, let's say that you run a book store and you want to have more customers. You post a business ad on Craigslist.org to let people know about a promotional offer that you have started i.e.10% discount on for all purchases more than $50. Then you begin to socialize on the Craigslist.org forums. You talk with this one and that. As you communicate with more and more Craigslist.org users and let them know about your Craigslist.org ad. Tell everyone that if they visit your ad and get the coupon, they will entitle the discount. The more people you can send to your Craigslist ad the more sales you may bring in. Also, ask them to vote for you in the best of Craigslist.org. All that your ad viewers have to do to vote you is click on the link ‘best of Craigslist.org’ in your ad page.

You will be able to expand your customer base by marketing your ad and your business on the general community of Craigslist. All the posting on Craigslist will cost you nothing except the ad posting on job board section.

So, how you can join Craigslist.org? Just like joining any other membership site, you first click on the join option, fill out your valid email address and then you will need to key in the scrambles letters at the bottom of the page so that the system can confirm you are real human and not some kind of robot signing up in Craigslist.

Apart from the book store example mentioned above; what other types of businesses can take the advantage of socializing and generate revenue through Craigslist.org? Well, almost any business can take the advantage of socializing. The most important thing you have to keep in mind is that the forums and discussion you are participating that are relevant to you business. If you are selling jewelry, then you should participate in jewelry group. If you are a writer providing content to web publishers and bloggers, then the writer group is perfect for you. It all depends on what your business is offering and what you plan to achieve through Craigslist socializing.

Socializing and earning money on Cragislist.org should not be limited to one another. You can also try to participate in as many groups as you possible, especially online groups. Online groups can be visited when the mood strikes you and there is a lot less involved.

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What Does It Takes To Be An Affiliate Marketer?

Affiliate marketing is a revenue sharing concept where an online company partners with one or more affiliates for marketing a product or a range of products. The affiliate will be rewarded for referring leads or most often sales to the online company or web merchant. The advantages of becoming an affiliate are you can make money online by selling products or services without needed to pay upfront costs for inventory; all the customer support, order processing and shipping works are handled by your web merchant. All that you have to do is help market the merchant’s products and generate sales for the merchant.

With all the benefits an affiliate can get, you probably become interested to make money with affiliate marketing as well. But then, you may ask: What does it takes to become an affiliate marketer?

Before you start entering the affiliate marketing arena, you must first find out what is your area of interest. What products you are familiar with most and which products you could do the best job of selling? Once you have identified your area of expertise, perseverance, patience and determination comes next. These are the characters you should have to become a successful affiliate marketer.

You also need to know what strengths you have and how you strengths can help in running an affiliate marketing business. And one most important thing is you must possess is a strong desire to achieve success in affiliate marketing.

There will be a lot of things to study. You need to learn the strategies and techniques of marketing affiliate product or service. To gain the necessary affiliate marketing knowledge, you can sign up courses, read e-books and participate in forum discussion.

Website will be your main marketing tool for promoting your affiliate products. So site promotion is the next thing you have to learn. Mastering the effective site promotion methods and apply them on your site will enable you to drive thousands of visitors come to your site and turn these visitors into buyers.

Your affiliate marketing business will be more profitable if you know how to upsell your visitors for expensive services. This will gradually make you become a reliable expert in your field and more people will want to buy the affiliate products you recommended.

Some affiliates think that just by placing affiliate links and ads on their website, they can earn good profits. But this only works for certain niche markets only, for many other niche markets, you wouldn’t be able to achieve success this way. You need to establish a good relationship with your visitors. One effective way to establish relationships with your potential customers and website visitors is by building an email list. Create a newsletter and invite your visitors to sign up your newsletter. This way you can gather their email address and frequently communicate with them to build up a good relationship.

To make the most from affiliate marketing, you need to drive as many targeted visitors to your website as possible. So it is important that you develop a good content based website as people usually don’t purchase directly from a website when on their first visit. They visit website probably for the purpose of searching for useful content and information that they need.

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Shopzilla Opened up a New Money Making Program

I was introduced by Joel Comm a new contextual advertising program called Shopzilla that let website publishers to make money online the same way like Google AdSense.

Shopzilla is actually a comparison shopping service site. They are known for providing great tools and customer reviews to help shoppers to make wise decision when buying products on the Internet.

They have just opened up their new contextual advertising program and were inviting webmasters and bloggers to join the program. Shopzilla has a wide of products covering most of the categories.

When you sign up as a Shopzilla publisher, you can insert the code provided into your website and display product ads related to your content. When someone clicks on one of your Shopzilla ads, you earn money.

Shopzilla can say to be a new alternative of AdSense, if you like to test drive it, here is the sign up link.

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9 Quick Info Product Ideas You can Use to Make Money on the Internet

There are so many people wanting to make money online by marketing information products these days because there is a huge demand for information on the Internet.

However, creating profitable info product requires a lot of time and works. You have to possess deep knowledge on a topic, take the time to gather more information needed and be able to write. But fortunately, creating info product doesn’t have to be this way. There are many other easier and faster methods for creating a profitable info product. And with some of these methods you don't even have to be an expert on the subject that you'd like to create a product on.

Conduct an Interview with an Expert
One of the fastest and easiest ways to develop a valuable info product is to do an interview with an expert on the topic where you want to write about. Or you can interview several experts and put together all the interviews into one info product that cover different aspects.

To entice the expert accepts you interview, you would let the expert know the free publicity he/she would get from your marketing effort for the interview later.

Turn Existing Content into Products
You can just contact numerous experts to ask them whether they can submit their articles or reports on a particular topic. Then combine them into an e-book or an info product.

You would let each expert to include website links at the end of their articles so that they will get free web promotion. This is a way to encourage the experts so submit content to you.

Another idea is to borrow or reprints sections of existing e-book. Contact the product creator and ask permission for reprinting the content of the product in exchange for free marketing and promotion to them.

For example, if you have decided to use 'copywriting' as the subject for your info product, you may contact a few copywriting experts and request them to send you a sale letter they have written for a product. Once you got their sale letters, you can combine them into one collection of 'proven effective salesletters'. And that's it you have created an info product that can make you money.

Use Private Label Rights Content
There are many websites providing private label rights (PLR) articles, e-books and reports. Some are free and other charge a fee for downloading the PLR content. What you can do is to gather as many PLR products as possible then bundle them into a package and sell the package at a low price such as $9.99.

You can set up a sale page to market and sell your package and also post your offer on forums and ads site to get more sell.

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Using MySpace to Get More Exposure for Your Online

MySpace is the largest Internet community or social networking website where users can join to create their profile page and others can view the personal information about them in their profile page. However, the experienced online marketers found that MySpace can also be used for marketing and advertising products or services. But Myspace has its own rules and terms, so care needs to be taken when you are marketing your e-business on MySpace to ensure that none of your actions are violating their rules and terms.

Advertising on MySpace
Your MySpace advertising campaign will produce result so long as it is done correctly and not in a manner that is seen as spam by others. The effectiveness of MySpace arises from the huge number of users around the world who are using MySpace currently. This includes both existing members who networking with each other and nonmembers who only look for interesting profile pages. With so many people visiting MySpace every day it is likely that there are a specific group of visitors have an interest on the products or services you are offering on your MySpace page.

And the best part is that it is totally free advertising your business on MySpace. There is no fee associated when you create a MySpace profile page and include links to your ecommerce website or give more information about your products or services. To effectively advertise your business on MySpace, you are advised to follow the same rules that would usually be followed by online advertisers. This will include identify who your target prospect is and how to get their attention successfully.
Selling Products on MySpace
It will take time and effort to successfully sell your products or services to MySpace users. Most people who visit MySpace are not looking for product or sale offers. Their purposes are to network with others and look for interesting profile pages. So, you need to be an active participant on MySpace and take the time to meet others and making friends.

When growing your friend list. Look for those people who have an interest on your website topic. To make your MySpace marketing work, you should focus on making friends with those people who are interested to your website topic or subject.

There are two ways to market your products on MySpace. First, you can promote your profile pages to have as many friends and users to come your profile page. Those who visit your profile page find the advertisements on your profile page are interesting will click on it to your e-commerce website and consider making a purchase.

Second, you can send bulletin message to your MySpace friend list to market your products. As most of the MySpace users have no interest in reading product or service offers, so your bulletin message shouldn’t be directly promoting your products. What you can do is send a bulletin message whenever there is an update on your e-commerce site or business blog. Here are some of opportunities you can send bulletin message to your MySpace friends for marketing your products:

  • When you added an interesting article on your ecommerce site or blog, you can tell them to visit your site or blog to read about it.
  • When you hold a contest, you can invite them to visit your ecommerce site to participate your contest.
  • If you offer free download of something, you can send them the link to your site for downloading your free gifts.
These are just a few ideas of using the bulletin tool to promote your products. There are more you can find if you take the time to explore new ideas of using the bulletin tool effectively.

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